Short Paper

In this paper, we present the results of a four-week real world study on app launches on smartphones. The results show that smartphone users are confident in the way they navigate on their devices, but that there are many opportunities for refinements. Users in our study tended to sort apps based on frequency of use, putting the most frequently used apps in places that they considered fastest to reach. Interestingly, users start most apps from within other apps, followed by the use of the homescreen.